Sarah Hurley confirms Changes at the Company

International lifestyle brand, Sarah Hurley Ltd, today confirms changes at the company.

Following a decade of accelerated expansion, family bereavements in 2019 and 2020, and the ongoing pandemic, the decision has been taken to restructure the company.

Despite multiple buyout and investment offers over the last few years, Sarah – President and CEO - has always wanted to maintain an independent, 100% owned, private company. Now, with further personal investment this journey continues as a family owned company and can drive her vision forward into an exciting new direction, focusing on continued growth both in the UK and Internationally.

Sarah comments “Restructuring the company has not been a swift decision, but the current climate brought things forward. This broader strategic plan, given the current world situation, puts us in a position to continue to trade strongly with a focused family team, from our offices in the UK and USA. I’m very proud of what has been achieved over the last 10 years, especially during some challenging times. This new focus allows us to continue to serve our customers and clients, develop our licensing, publishing and media programs and reach our company targets both in the UK and abroad while keeping family (and those like family!) at the heart of everything we do”

Brand Development Manager (AKA Coordinator of Chaos), Danielle, adds “Having worked for Sarah for a long time, I am excited by the plans we have for 2020 and beyond - as a family we are more focused and passionate to bring our customers more great products and services.”

International Business Development Director (AKA Captain International) Jeremy adds “As a stand alone ‘cousin’ in the US, some people might find this challenging however, I feel completely included in all discussions regarding current business and future plans as well. I find it comforting I can call at anytime and be in instant contact with every member of the Sarah Hurley family. I have been a member of many teams in my life but this truly is a family. We all care about each other and are willing to be there for one another in every facet of our lives.“


Sarah Hurley appoints Jeremy Hyer to continue USA Expansion

International Lifestyle brand, Sarah Hurley, has today announced the appointment of Jeremy Hyer as Director of International Business Development. Based in East Coast USA, Jeremy will work alongside Sarah and existing teams in the UK and USA to drive further growth across the USA and Canada. 

Sarah commented “We’ve been looking for the perfect person to fill this role for a while and I’m over the moon to have secured Jeremy who I’ve known for a number of years. I have no doubt he is the right fit and look forward to working together for continued international expansion.

Jeremy has extensive experience in retail and under the leadership of President and CEO, Sarah Hurley, will build on the company’s international growth strategy overseeing retail, licensing and content publishing throughout the USA and Canada.

Head of Operations, Amy Upton commented ‘After another year of exceptionally strong growth in the UK and Internationally, Jeremy’s appointment comes at the perfect time for the next level of expansion. We look forward to working together’

‘I’m excited to join such a forward-thinking company and look to build on the strong growth Sarah Hurley has experienced by introducing their exceptional range to North American retailers. I am excited to hit the ground running and working with such a world class team.’ comments Jeremy.

Jeremy can be contacted here.


sarah-hurley-logo-r.jpgSarah Hurley Announces Further Company Expansion

Sarah Hurley, the eponymous global lifestyle brand, has today announced further company expansion following a year of strong growth in 2018. 

 Head of Operations, Amy Upton commented “We predicted good growth in 2018 and knew it would be strong for us, but the level achieved was unprecedented both here in the UK and in the US, and marks a run of strong growth for us over a number of years, we’re excited for 2019!”

In 2018 the company doubled the size of its customer base as well as its offices and teams within the UK and USA and now, following internal promotions and expansion, is looking to recruit for a number of roles in the UK and overseas.

 Expansion continues for the company in the consumer products lines, media and licensing programs and is expected to continue for 2019 with a slate of new projects and growth areas planned.

See our latest Career Opportunities at


Sarah Hurley LIVE! comes to Canada!

British Multi Award Winning Entrepreneur and TV Personality, Sarah Hurley, has today announced that the her sell out one day event for Creative Entrepreneurs, Sarah Hurley LIVE! is launching in Canada this fall.

At Sarah Hurley LIVE! you will learn new skills, forge new connections, get inspired and come together as a creative community to empower and inspire each other in a trusted group. Our events are small and focused to make sure everyone gets what they need on the day to go back to their business refreshed and inspired, ready to kickstart change and supercharge your success!

Following record success in the UK and USA, Sarah Hurley LIVE! will open in Canada with two dates, in Toronto and Vancouver. Sarah will be talking openly about her journey from her last $50 to a seven figure global brand in 5 years. 

The one day event will offer creative entrepreneurs the opportunity to listen to inspirational talks and seminars, receive one on one business advice, take part in group discussions and network with industry peers and professionals. Each attendee will also receive a years free membership to our Spark! program featuring a year of ongoing business mentoring, a private education program, exclusive opportunities, discounts and partnerships and a private networking group. 

Our Canada and USA events will also feature 'The Pitch' in partnership with Create & Craft TV.

Sarah Hurley LIVE! will also be returning to the UK and USA, for more details and to book tickets visit the Sarah Hurley LIVE! event website. 


Sarah Hurley and Create and Craft TV announce 'The Pitch' extension.

Multi Award Winning Entrepreneur and TV Personality Sarah Hurley has today confirmed the continuation of the groundbreaking ‘The Pitch’ programme with Create & Craft TV after an initial 6 month trial run. 

“The Pitch has been such an eye opening process” comments Sarah, “I’ve seen people up and down the country and all over the world and we’ve found some exceptional talent. We’ll be working with them to bring them to the channel and develop new things with them, we can’t wait to find more!”

Lindsay-Jane Vines, Create and Craft Managing Director added; “Here at Create and Craft, something we are really passionate about is giving small businesses and crafting innovators the stepping stone they need to progress in the industry. Whether you have a brand new craft product idea, small business start-up or are already an established brand, we want to help you get to where you want to be.”

The Pitch dates for the UK, Europe, USA and Canada will be announced soon.

Apply now at 


Sarah Hurley announces 'The Pitch' partnership with Create & Craft TV

Sarah Hurley has today announced her latest partnership with Create & Craft TV, heading up their global search for the next creative success story! 

Launching this Autumn at Crafting Live in Peterborough, ‘The Pitch’ gives Creative Entrepreneurs, Businesses, Inventors and Designers the chance to pitch their business, product or idea to Sarah, potentially landing themselves a year of help, mentoring and advice, as well as the chance to get their products showcased to Create and Craft TV’s 70 million UK and USA audience! 

Sarah Hurley, Create & Craft TV’s Ambassador and Lead Panelist of ‘The Pitch’ commented “We are so excited to be launching the Pitch this November, giving small businesses and crafting innovators the stepping stone they need to progress. Whether you have a brand new craft product idea, small business start-up or are already an established brand, we are looking for you!” 

Create and Craft have almost 15 years of specialism in the craft industry and it is this experience and knowledge, along with mentoring from Sarah and other industry experts, that they want to share with The Pitch hopefuls, opening up their teams to help and support successful pitchers. Some of the most recognisable names and faces of crafting, including Sarah herself, who turned her business into a multi category global brand from £40, have found their fame through their springboard at Create and Craft, subsequently going on to build their brands and businesses globally.

If you’re looking to gain expert feedback on your product ideas, receive mentoring from leaders of the craft industry, take your craft business to the next level and having the potential for your product or brand to be showcased to a 70 million UK and USA TV audience, register online, here: Successful applicants will then be contacted with further details on the time and location of their ‘Pitch’.



Sarah Hurley LIVE! Goes Global!

Multi Award Winning Entrepreneur and TV Personality Sarah Hurley has today announced that her sell out one day event Sarah Hurley LIVE! is going global!
Sarah Hurley will be hosting Sarah Hurley LIVE! Business Success Workshop in Anaheim, Los Angeles, on May 9th 2017. The one day event will offer creative professionals the opportunity to receive one on one advice specific to their needs, helping them grow and develop their creative businesses. As well as taking an in-depth look at how to structure and create the perfect business plan to help attendees meet their business targets.
Sarah Hurley will be talking honestly and openly about her journey to success, and how she started her business with nothing more than $40 and turned it into a global seven figure brand and business in just five years! 
Plus the chance to get an exclusive year long membership for the Spark! program, featuring business mentoring, an exclusive education program and a private discussion group amongst other creative professionals.
Sarah Hurley LIVE! will also be returning to the UK later on in the year, with further details to follow soon.
Tickets are available now with a special Early-Bird discount rate here







Sarah Hurley Sponsors Gift of the Year Awards 2017

Sarah Hurley proudly sponsored this year's Gift of the Year Awards at the 2017 Spring Fair! 

Spring Fair is the UK's no.1 Gifts and Home Trade Show, this year the successful event was held at the NEC in Birmingham, with more than 60,000 visitors.

Sarah Hurley not only sponsored this years Gift of the Year ceremony, Sarah also presented an award for the Craft & Handmade Gift of the Year category. As a successful entrepreneur and an Executive Board Member of the Association For Creative Industries UK, (AFCI.UK) Sarah states, "It is an honour and a privilege to be able to not only sponsor this wonderful awards ceremony, but to also present an award to fellow AFCI.UK member, Corinne Lapierre. I wish Corinne and all of the nominees the best of luck and a very prosperous future."


Sarah Hurley returns to Create & Craft TV as Craft Ambassador!

Sarah Hurley has today announced that she will be returning to Create & Craft TV as a Craft Ambassador in early 2017. Sarah will be co-hosting a number of exciting live shows on the channel showcasing a diverse collection of craft ranges. As a Craft Ambassador, Sarah will also be featured in the ‘Craft Academy’, an online hub of skills, tips, knowledge and expertise all available on the Create & Craft website. Sarah will be sharing her knowledge and bringing her own exclusive product range to the channel.

Five years on from her first appearance on Create and Craft Sarah has developed her Creative Lifestyle Brand and has seen growth in the UK and Internationally with offices in both the UK and the USA. Commenting on her return to Create and Craft Sarah said, ‘When I was invited to be an ambassador for the channel, I jumped at the chance to get involved. I’m also excited to work with and mentor some of the new creative business coming to Create & Craft in 2017. Creativity is my absolute passion, it drives my business, my brand and my work and I’m looking forward to sharing this with the Create & Craft audience both here in the UK and in the USA.’

COO of Create and Craft TV, Tony Sheridan has said, ‘We are delighted to have Sarah Hurley on board as one of Create & Craft’s Ambassadors. Sarah is bringing her extensive creative and product knowledge, particularly in the field of paper craft and we are excited to have her as part of our ambassador family.’

Sarah will be returning to Create and Craft TV from early 2017.


Sarah Hurley returns to Creativation!

Sarah has today announced that she has been invited back to Creativation (formerly the CHA Mega Show) to host another seminar in January. She will  be talking all about Planning for Business Success, from Business Plan to Planning for Business Growth.

You can book your place in the ‘Planning for Business Success’ seminar here on the Creativation website or arrange a meeting with Sarah while we're at the show by emailing us to organise something (if this is something you’d like, please do hurry as our time in the USA does fill up super fast!)

Team Hurley can’t wait to be back at the show and we're really looking forward to seeing the changes and Phoenix, AZ for the first time!



Sarah Hurley partners with Lean In!

We are so excited to announce we have partnered with Sheryl Sandberg’s Lean In. This cause is a natural fit for us and helps me and us at Hurley HQ to give back even more. As Lean In Partners, we will be able to connect with more of you from all over the world, encourage, support and inspire.

We will be sharing more about our partnership over the coming weeks and months and those of you coming to Sarah Hurley LIVE! will have some sneak previews of exciting things we’re working on - look out for our short Lean In presentation on the day as well as something very special you'll all be able to get involved in!



Sarah Hurley announces Sarah Hurley LIVE! event

Multi Award Winning Entrepreneur and TV personality Sarah Hurley has announced the launch of her first live event Sarah Hurley Live!

The day long event will be packed with live creative business seminars, advice and networking, creative tutorials and mini workshops, and an opportunity to do some shopping from pop-ups with a glass of Prosecco.

Sarah, Team Hurley and other industry experts will be advising and guiding attendees throughout the day.

The one day event will be held on the 10th of November at Lopping Hall in Loughton, Essex.

To sponsor or get involved contact

Sarah Hurley to appear  on Creative Dragons Panel at Upcoming CHA-UK event

Along with a host of Craft Industry Professionals including Hobbycraft, Create & Craft TV, Avec and Craft Focus, Sarah was honoured to be asked to take a place on the Creative Dragons panel happening at the upcoming CHA-UK flagship event, Creative Exchanges & One Big Show.

Giving people the chance to give a 10 minute pitch of their big idea or new products, Sarah and the Creative Dragons panel will then give advice, mentorship and guidance to help them take it to the next level.

Sarah, head of the CHA-UK Events Committee, will also be hosting seminars on Blogging, Keys to Success and Money Matters.


Sarah Hurley Launches Sarah Hurley Book Club

Multi award winning entrepreneur Sarah Hurley has officially announced the launch of the Sarah Hurley Book Club!

There is sure to be something for everyone, as each book is handpicked by Sarah and her team from a variety of genres. Sarah's audience are invited to read along with Sarah and Team Hurley on each literary adventure, with a new carefully selected book every 4 weeks!

Sarah and Team Hurley will be staying connected on social media throughout each book, offering up a wide range of perspectives and opinions via Sarah's blog and website, Twitter, Facebook, Snapchat and Instagram. 


Sarah Hurley Opens American Office

A spokesperson for Sarah Hurley has today released details of the first Sarah Hurley location in the USA. Following Sarah’s recent confirmation of global expansion of the Sarah Hurley company and brand, today it has officially been announced that Sarah has opened a new office in Los Angeles, California. 

Sarah has chosen this particular location in the U.S.A., so that she is close to her existing clients in Downtown L.A., Burbank and Anaheim. Sarah is currently finalising her U.S. team, in the meantime she will continue to fly back and forth to manage the business there.

For more information on our business in the US or our available career opportunities, please contact us!



Sarah Hurley Opens Second UK Office

Following the recent announcement of Sarah Hurley’s global expansion programme, this week Sarah has officially opened a new office for the company’s production team. The Sarah Hurley production team, will now be based in a modern office, situated in Loughton, Essex, 5 minutes away from Hurley HQ. The new office will be overseen on a day to day basis by the company's Production Director.

This is now Sarah’s second office in Loughton, with Sarah and her PA still based at Sarah Hurley HQ.


Sarah Hurley Confirms Global Expansion Plans

Following months of rumours and speculation, Sarah Hurley has today officially announced that this will be the year of worldwide growth for her eponymous brand and company. Already working in various International markets and with clients worldwide, Sarah and her team will now begin a fully coordinated global expansion programme.

A spokesperson for Sarah commented "We’ve already started this year with the rebrand of all divisions which has been very well received. Sarah already has clients in licensing, publishing, giftware, stationery and creative products worldwide as well as being in demand as an International Business Speaker, so to open local offices, work with partners and invest back into those areas makes sense for us as a business and a brand"

Recent indications from Sarah’s and Team Hurley’s social media accounts suggest the USA may be the first location.

Click here for a first look at our International Career Opportunities!


Sarah Hurley Announces Company Rebrand

Following huge growth of her brand and company, multi award winning entrepreneur, Sarah Hurley, has today unveiled her new company brand identity and logo.

Established in 2010, the Sarah Hurley brand and company has continued to achieve significant growth in multiple product areas, including a record breaking 500% growth last year. The new company identity reflects the changes made and the vision for the future as Sarah and her team continue to grow (with whispers of an imminent International expansion, taking the company global)

A spokesperson for Sarah, today said "the new identity better represents who we are as a company, with the multiple areas we now operate in, including gift, stationery, craft and homeware, we needed a cohesive look and feel to better communicate with our audience across those multiple sectors. This move clarifies who we are as a brand and company ready for the exciting changes and developments ahead.



sarah hurley invited to downing street

Sarah Hurley invited to Treasury marking SmallBusinessSaturday

Sarah Hurley from Loughton, Essex was one of 100 entrepreneurs and small businesses from around the country invited to represent the UK’s 5.4 million small businesses at a special event at The Treasury on Friday to mark the UK’s third Small Business Saturday the following day, attended by the Chancellor of the Exchequer, George Osborne.

Small Business Saturday, a grassroots, not-for-profit campaign, places small, independent businesses in communities across the country in the national spotlight. Its aim is to prompt people not only to spend money with small independent businesses in the run-up to Christmas but also to create a mind-set to support them all year round.

Small businesses around the UK planned events, promotions and other activities to attract clients and customers to them not only on December 5th but also beyond. During this year’s campaign, tens of thousands of small businesses around the UK have engaged with the campaign across various social media platforms;  30,000 have ordered marketing packs by post with posters to display on their premises, many more have downloaded them online. The campaign team has also completed a four-week nationwide bus tour to all regions in the UK to promote Small Business Saturday locally. 

Sarah Hurley commented, "I’m so proud to have been selected for this years 100, running my small but fast growing business is my proudest achievement and to be recognised for that alongside other fabulous entrepreneurs is amazing"

The Chancellor, George Osborne, commented, “Small Business Saturday is a great opportunity to champion some of the brilliant entrepreneurs and firms we have in this country and make sure everyone is aware of the powerful role they play.“

“Small Business Saturday has become an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,“ explains Campaign Director Michelle Ovens.  “We aim to showcase the level of diversity, innovation and talent that is active within our small business sector and persuading people to get out and support their friends, neighbours and family members and reinforce local communities and economies.“ 

American Express was the founder of the campaign in the US and is the principal supporter of Small Business Saturday UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses, which has a programme of supportive events planned across the country, as well as other corporate supporters including Vistaprint, TalkTalk Business, Indeed, Sage, PRS for Music and PPL.



Sarah Makes #SmallBiz100 list!

Loughton based, award winning entrepreneur, Sarah Hurley has today taken her place in this years #smallbiz100 line up. Sarah joins some of the most prestigious small businesses in the UK on the list as part of a national campaign to encourage people to buy local and support small businesses.

Sarah started her eponymous brand and company in 2010 with just £40 and a vision. It was recently announced that the company had grown 500% in the last year alone and now has a team of dedicated, passionate and creative staff helping to drive further growth and success alongside Sarah.

Creating imaginative, and unique personalised gifts, creative kits, stationery, children's products, toys and books designed by Sarah and featuring her designs, illustrations and stories, the company will be celebrating it's fifth anniversary later this month.



Sarah Hurley Launches Sarah Hurley Publishing!

Award winning entrepreneur Sarah Hurley, has today announced the launch of Sarah Hurley Publishing.

Since starting her eponymous brand in 2010, the Essex based entrepreneur has gone from strength to strength,earlier this year announcing 500% growth and two additional companies, BeeBees Boutique, an online craft and stationery boutique, and Spark! a new creative business education resource. Sarah Hurley Publishing adds a fourth business to her portfolio.

Titles will be available to pre-order for both retail and wholesale customers from the 10th June, starting with the Woodland Whimsies Colouring Book and a Woodland themed sewing book, the title of which is yet to be announced. More titles are due to follow shortly with 6 more expected to be published in the last half of 2015 and double that to follow in 2016. Some titles will be also be available digitally as well as print versions.

A spokesperson for Sarah Hurley said "the phenomenal growth achieved by Sarah over the last four years means naturally we look for further areas in which to grow the business. With Sarah's various interest and skill areas, her award winning brands and her love of communicating with her audience, publishing was a natural fit and a great next step for us as a company"

Sarah adds "I'm very excited to be bringing out my first titles this year, books were my first love and when I'm not creating, I'm either reading or writing! so to be launching my own publishing company really is a dream come true" 

Sarah Hurley Business Growth 2014


The last four years have been a rollercoaster of a journey here at Hurley HQ and we are amazed to report that all the hard work has paid off and we have grown by a massive 500% in the past year alone!

In 2010, Sarah Hurley started up her business from a brilliant idea and the last £40 in her pocket. Shortly after, she launched her first products on the Create & Craft TV channel and has continued to go from strength to strength since.

The range has since grown to include paper, stamps, embellishments, sewing & craft kits, gifts greeting cards, stationery and children’s products including the award winning World of Imagination range, which is one of Sarah’s personal favourites.

The office has grown too, and there are now four members of staff, along with Fuzzybutt the dog, who likes to signal the arrival of deliveries and provide office entertainment and cuddles.

Sarah is proud to be a partner, and in 2014 was extremely honoured to be elected onto the board of directors for CHA UK, the UK division of the Craft & Hobby Association, who are helping to build the UK craft industry.

However, even after all this growth the journey is far from over, in fact, everyday it feels like we are starting something new, including the launch of BeeBees Boutique and Spark Creative this year. One thing we would like to say is, keep your eyes peeled, there are exciting times ahead!


Sarah Hurley Embarks on a New Business Venture


Spark Creative is an online resource for those who have a creative business or are thinking of starting one, and is the brainchild of award winning entrepreneur, Sarah Hurley, and graphic and digital content designer, Diane Rooney.

Sarah and Diane originally had ideas for two seperate businesses, however, after realising that great minds think alike they decided to combine their seperate strengths and ideas to createan online resource to help to inspire other people like them and prove that anyone can make their dream come to life.

Through Spark Creative, Sarah and Diane will provide inspiration, business tips, resources and all the little things they wished they had known when they started out.

Spark Creative aims to prove that it is possible to do what you love and be happy, and that just a little spark can ignite into flames of inspiration.

For more details, please see the new website,, blog and Facebook page, or sign up for our email newsletter.


Sarah Hurley has today announced her appointment as the UK Brand Ambassador for Korean art brand ShinHan.


With immediate effect Sarah will be working on all aspects of promoting and marketing the brand within the UK including assembling a UK design and social media team. Sarah says “ShinHan products are some of the best I’ve ever had the pleasure to work with and I’m absolutely delighted to be partnering with ShinHan on this exciting new challenge” Sarah is well known for her work with another marker company in the UK as well as her integrity in only working with and promoting brands and products she truly loves.

ShinHan is renowned the world over for its excellence and quality, making it the number one art manufacturing and distribution company in Korea with an 80% market share. ShinHan director Chang Won adds “Today, Touch Twin markers are selling very well in many European Countries like Germany, Swiss, as well as North & South America, Asia & Middle East - we look forward to adding the UK to that line up ”

The ShinHan range includes Touch Twin and Touch Brush Markers, offering 204 colour spectrum, as well as a wide range of fine art paints and mediums.

Further developments regarding this partnership will be available in early 2015

To request a full press release please click here to email Lisa

Sarah Hurley wins Prestigious Business Award!


The winners of the Kalixa Pro Spirit of Small Business Award were this week announced in the Daily Mirror and included Sarah as the Best Sole Trader for 2014! All of the categpry winners now go forward to a public vote for the main Entrepreneur of the Year award and a life chaning £10,000 prize. You can vote for Sarah here!

To request a full press release please click here to email Lisa.

 Sarah Hurley's World of Imagination Shortlisted in the prestigious Slow Toy Awards 2014!


Our World of Imagination Make Believe Shop Playset has been shortlisted for a Slow Craft Toy Award! These are very prestigious awards, backed by John Lewis, supporting traditional toys and engaging play rather than computer games and flashing lights (though those are fun too!)

When I was developing the range I looked for a way to involve craft, learning and good old fashioned fun in one cute case and hopefully I achieved it! Now it's up to a panel of 6 prestigious judges including top parenting bloggers, authors and representatives of John Lewis and The Guardian to decide the winner, we'll be waiting on the edge of our seats at Hurley HQ! For a full copy of our press release click here to download the PDF.

First Look! Make Believe Kits

The first look at the Make Believe Kits from Sarah's brand new World of Imagination range!


These incredible kits have everything you need, a craft, a game AND they are educational - perfect for your littles! Best of all, it all packs into the suitcase for easy storage and travel AND they can be personalised! The first two launch next week with the rest of the World of Imagination range.


The launch of the World of Imagination range by Sarah Hurley!


The World of Imagination Launch!

The new 'World of Imagination' range from Sarah launches on 10th June!

Click here for sneak peeks or contact us for more information!